Vigar was in need of defining its strategic way, its personality and Brand style, as well as to center their image strategy in short and medium term.
The Project of refocus its strategy and image creation, was developed during 3 years of work, during which we settled the following parameters:
- Its new position in the market
- Its new visual style with a fresh design, plenty of color and humor
- The concept creation for the unique off-lime communication supports: packaging, magazine, stationary, etc.
- The creation of powerful on-line communication supports: corporativa web site, on-line-shop, blog, Social Network profiles (Facebook, Twitter, Pinterest)
- The implementation of a new photography style, more in the line with its new Brand position and estrategia focus
- The edition and récord of videos for the brand
- The creation of Newsletters and banners for the on-line shop
Vigar is one those brands that are part of a great adventure, of course long hours of work, but more important was to create the total change in the strategy and image, that in just a short period of time, has re-launched the notoriety of the brand.