Everything started with the design of a website and finished with a 360º project. Kbas a Spanish Brand for handbags and complements made with raffia as main material, needed a push to be able to face the new business challenge from today for being able to adapt themselves to the moving trends of the feminine clients, that change permanently under the influence of the movement 2.0.
It was mandatory to provide a new air to the Brand, refresh their image and communication strategy for settling the foundations of their activity development in e-commerce in good conditions.
A deep change that took us to define and create:
- A new Brand position in which their consumers could be reflected and could shout “Proud of my bag”
- A new visual and verbal style with a stunning graphic design for their off-line tools (corporate stationary, product catalogues, press dossier) and their Booths at the Exhibitions
- A new photographic style following the line of their target consumers for their new collections for summer 2012 and autumn-winter 2012-2013
- A new way of communicating more close and easy with the creation and management of an own Blog and their Social Network profiles (Facebook, Twitter, Pinterest, You Tube)
In resume, we have re-launched a Brand with more than 50 years of history for the great satisfaction of their clients and fans.